Experience Sharing | Luo Xina: Double Package Expansion Team Management
Release time:
2022-03-31
Source:
Hello everyone!
I am Luo Xina from Loudi, Hunan, and I have been with Meihui for ten years! I am honored to share a little experience from the past ten years with you all! The theme of my sharing today can be summarized in four points: brand awareness, team relationships, customer service, and marketing methods.
The first point is brand awareness.
What is brand awareness? Brand awareness is not easy to define, but for me, following Meihui, only doing Meihui, and doing Meihui well is my personal brand awareness. Over the past ten years, I have only worked with Meihui and have not engaged with any other brand. During this time, I have received invitations from brands and salespeople from all over the country to work with them, but I have declined them all. Because I believe that only when I focus all my energy on the Meihui brand and manage it with care will I eventually reap the rewards.
It has been proven that since I started my own business, my team has grown from the initial six or seven people to now over a hundred. In this process of development, I chose Meihui and only did Meihui, and I was right.
The second point is team relationships.
The thriving business of Meihui is inseparable from the excellent leadership team of the company. My own experience tells me that the team is very important.
Let me share how I enhance team cohesion from my personal experience:
First, I treat the workers as family and brothers. Rather than just caring about whether they do their jobs well, I care more about whether they eat well and sleep well. The conditions on the construction site are tough, so we need to provide care and warmth, allowing them to have a sense of belonging and feel the warmth of home. In addition, during leisure time, I take them out to relax and adjust their mindset to alleviate the homesickness caused by being away from home for too long (most of the team members are from outside the area).
Second, I never delay paying my brothers' wages. And as long as they do well, I give them a little red envelope or benefits during the New Year. Therefore, I have many brothers who have been with me since the company opened. I firmly believe that only when they earn money here will they be more dedicated and confident in helping me get things done.
Third, I believe that the honor and achievements of Loudi Meihui belong to everyone; it is the brothers who have helped me fight for it. I am just playing the role of a foreman. For example, there is a master in Loudi who came to my company in 2012. He is diligent, always comes to work early, and leaves the latest. Before starting work in the morning, he ensures that the project's safety matters are in order, and at night, he counts the materials, checks the tools, and reviews the work before leaving. Of course, I have many brothers like this. They dedicate themselves to helping me and getting the job done.
True sincerity begets true sincerity. Therefore, we must take care of our masters.
The third point is customer service.
Treat every customer as a major client and provide them with the best service. Over the past ten years, my customer service mainly includes two points: first, ensuring quality. Only when we ensure quality can we have the capital to negotiate with customers. Second, ensuring service. From order taking to completion and after-sales, we must do our best and cannot have the mindset of being carefree once we get the order. Only by providing good customer service and ensuring quality can we have a continuous stream of "next orders." For example, I provided excellent service to Mr. Chen, who has a good reputation in Loudi, and his brother saw it and introduced a large courtyard project to me. His exact words were: "The exterior wall paint is yours and yours alone. From your quality to your service attitude to your character, I am 100% assured to hand it over to you. I introduce you, and my friends and relatives will not blame me; I will have no worries."
This is customer service; customers introduce customers, and they become your customer resources.
The fourth point: marketing methods.
My marketing method is to work hard! As long as we do our best, we need not fear a lack of resources.
Let me share a marketing method that has been quite useful for me—contractors. Contractors are the primary source of project information, and I often communicate with them and build good relationships. However, there are many opportunities to choose contractors, and to make them choose you, first, your product quality must be good, and second, your character must be good. In Loudi, I have no less than 20 contractors.
In Loudi Meihui, my business sources are divided into four types.
First, customers find us themselves (accounting for 10%);
Second, we find customers ourselves (accounting for 20%);
Third, business resources introduced by contractors and other industries (such as the tile industry) (accounting for 30%);
Fourth, referrals from old customers (accounting for 40%);
This is also the reason why I do not have salespeople.
Meihui Stone Feel Paint
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