Meihui Person | Luo Xina: In Loudi, the most quality-assured and after-sales service is Meihui.
Release time:
2021-06-01
Source:
The starry sky at five-thirty in the morning may be seen occasionally, but she has persisted for ten years without change.
She cooks delicious dishes and sprays paint skillfully; she can efficiently negotiate business and manage a construction team of hundreds; clients praise her for her capability, and painters are grateful to her. She treats the Meihui brand as her own child, just as she often says that in this life, her exterior wall business will only prosper with Meihui!
As the ancients said: "Women are no less than men," describing her is not an exaggeration!
She is Luo Xina, the general agent of Meihui in Loudi!
The era of entrepreneurship
Luo Xina began to want to engage in the building materials industry.
By chance, she saw Meihui stone feeling paint and felt that it had obvious advantages over traditional wall materials, and its packaging and quality had a strong brand flavor. So she went home to search for information about Meihui stone feeling paint, contacted the company, inspected the company, and became more convinced of Meihui stone feeling paint, eventually signing a contract with the company.
However, at that time, Meihui stone feeling paint was a new product, and the locals had never heard of it. "Is there quality assurance for Meihui stone feeling paint? Is it durable?" Faced with everyone's concerns and distrust, Luo Xina tried to explain thoroughly to the clients when running her business.
"Starting a business was incredibly difficult. At first, there was no small car at home, and I relied on a motorcycle to run around the market. By the end of the day, my clothes were soaked with sweat. Often, one order required three or four visits to the client's home for negotiations, demonstrations, and samples before it could be signed."
When projects came, Luo Xina stayed on the construction site every day, learning and assisting. Even after the project was completed and the payment was made, if there was anything not in place, Luo Xina would immediately go for after-sales service.
After years of accumulation, Luo Xina has won the hearts of clients with perfect quality, good after-sales service, and a high sense of responsibility, making model houses bloom all over Loudi.
Building reputation
Businesspeople are profit-oriented, but Luo Xina believes that haste makes waste. Even when faced with a flood of orders, she would not lower her extremely high standards for construction quality. Therefore, over the years, Luo Xina's business has been introduced by old clients, relying on quality and reputation.
"As long as you do a good job with quality, provide good customer service, and build a good reputation, you don't have to worry about not having business. Because clients will help you promote it."
Her team's construction is like an assembly line, where each person only does their specific task. Only puttying the base, only doing European-style components, only spraying paint, etc., with very detailed division of labor to ensure that there are no loopholes in each link.
"Exterior wall construction is interconnected, and every link is very important. If any link is not done well, problems will definitely arise later."
Facing the team, Luo Xina is not only a boss who strictly demands construction quality but also a "family member" who gives them warmth. For 365 days a year, Luo Xina spends almost 350 days on the construction site, chatting and encouraging the "brothers." Thoughtful as she is, she also visits them during the New Year.
"Most of the team members are from outside the area, with very few locals. People are mutually supportive; with heart-to-heart exchanges, if you treat them well, they will feel a sense of belonging to a family while working here, just like their own family. Then they will work hard to do things well. You don't have to worry or be concerned about it."
Brand awareness
"For me, I only recognize Meihui and do a good job with Meihui; this is my personal brand awareness."
For eleven years, Luo Xina has only represented Meihui stone feeling paint. During this time, she received calls from salespeople of various brands across the country inviting her to represent their brands, but all were politely declined by Luo Xina.
"Since I started my own business, I have grown from six or seven people to over a hundred today. In this development process, I chose Meihui, I only do Meihui, and I feel I made the right choice."
Is that enough? Luo Xina has her own answer.
For future market planning, Luo Xina plans to develop through multiple channels and establish outlets. Of course, she currently has intentions for channel outlets.
Those blooming model houses, the praise and trust earned, those shining moments, are like opening a window. Outside the window, spring is just right, everything is growing, and hope is ever-present.
Meihui Characters, Meihui Stone Feel Paint
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