Through 37 years of wind and rain, Meihui products have forged brand strength through quality!
Release time:
2021-05-03
Source:
In 1949, there were only a few dozen paint factories in the country, but now it has developed to over 2000. However, they have long been lost in the dust of history. During the rough development period at the beginning of the founding of the country, enterprises came and went, and under the torrent, there are very few century-old enterprises in the country, let alone in the paint industry.
With the simple intention of "doing paint well," Meihui has gone through 37 years of ups and downs (1984-2021), writing its magnificent chapter.
The germination of craftsmanship culture
"When others choose you, it is a trust in you; how can you not do the job well?" As a worker, he cares a lot about his craftsmanship. After meals, he likes to discuss construction and quality with his colleagues, always able to come up with some different ideas. Owners trust him and often ask him to recommend suitable materials; to meet his expectations, he continuously filters out the good quality he has in mind through constant experimentation. "Poor quality products cause great harm to both the owners and us as constructors."
From contracting and agency to establishing its own brand, this care rooted in "people-oriented" gradually transformed into the company's pursuit of excellence in products, known as "craftsman culture," and a healthy and environmentally friendly development concept.
Doing paint well
"At that time, we didn't have much concept; whether it was good craftsmanship or good materials, we tried our best to experiment." After finishing work, the masters would often gather in small groups to discuss which brand of materials was good or not. "Since other products always have some problems, why not try to make it ourselves?" With this passion, the first generation of Meihui putty powder quietly entered the market.
At that time, I didn't understand what R&D was; I just watched how others produced and learned from them. But he always firmly believed in one thing: "Good rice makes good porridge." If the raw materials are not good, no matter how you embellish it, it cannot become a top product. Taking Meihui's current star product, "Stone Effect Paint," as an example, to ensure that the product's performance and stability exceed that of competing products, the company not only uses the best silicone-acrylic emulsion for this type of product but also invested heavily in building its own emulsion factory, ensuring product quality from the source.
From discussions among one or two people to the establishment of a research and application team of dozens, Meihui has built a complete product R&D system, from consumer research to R&D filing, from sample production to application feedback, pursuing perfection in every link, standardizing processes with systems, avoiding errors with equipment, and achieving strict quality control throughout the entire production chain.
Good reputation accumulation
From the initial "good," gradually, the slogan "Choose quality, choose Meihui" began to spread in the community. This is a reputation passed down by owners, as well as the height accumulated by Meihui's quality works.
For more than thirty years, Meihui's products have covered five major categories: exterior wall coatings, interior wall coatings, waterproof coatings, dry powder mortar, and auxiliary materials, with a cumulative total of over a hundred products on the market.
We all know that every product circulating in the market often goes through a series of reviews and has corresponding national standards. However, Meihui is never satisfied with this; as long as it can be achieved, whether in technology or materials, they will do their utmost to explore the upper limits of this category, with most product quality exceeding national standards. The establishment of high standards also promotes the construction of standards in this product field, "This is the only way to improve the overall industry level, promote healthy development in the industry, and allow everyone to enjoy better products."
In addition to pursuing product quality, Meihui is also particularly attentive to the construction standard system. "Three parts paint, seven parts work," only a rigorous construction process can maximize the performance of the product, thus achieving expectations. The online theoretical courses from the business school combined with offline practical guidance from the technical service department maximize the implementation of the product construction system.
As of now, Meihui's products are distributed in major cities across the country and some overseas regions, with completed projects totaling no less than ten million. It is this bit by bit of effort that has shaped the good brand image of "Choose quality, choose Meihui."
A new height for the brand
With the continuous expansion of the service market, in order to continue "good quality," Meihui has built a new automated production base covering hundreds of acres, equipped with advanced R&D, production, and supervision systems, ensuring sufficient production capacity and stable supply.
Guided by consumer needs, the brand has undergone multiple upgrades, redefined its positioning, and collaborated with Guangzhou Academy of Fine Arts and several well-known design companies to upgrade its image elements and product packaging; the new image of the third-generation stone effect paint stores, waterproof specialty stores, and all-category stores is about to emerge; continuously maintaining innovative vitality, actively updating products; enhancing services, allowing the brand's added value to rise.
Internally, the existing company organizational structure has been improved, including the marketing department, business school, application department, and development department. Externally, a five major worry-free service system for national partners has been implemented, from joining to contract negotiation to reputation building, achieving full guidance; through activities and follow-ups, achieving sticky interaction with craftsmen and consumer groups.
Internally strengthening capabilities, externally shaping the image. Good products should be known by more people. The company has established a comprehensive media matrix covering both online and offline dimensions, with annual exposure counts in the hundreds of millions, making Meihui's quality more deeply rooted in people's hearts.
A century of development
As a comprehensive high-tech enterprise integrating scientific research, production, and application, it is like a big hand embracing every house with a comprehensive product system, protecting thousands of households with safe, healthy, and powerful hands. One house, one love, converging into a green dream of high-quality development for a century.
The century dream is the practice of the new concept of developing green mountains and clear waters, the enthusiasm of keeping pace with the times without changing the original intention, and the pursuit of value inheritance with unique craftsmanship. Using a century to tell a colorful story of paint. Using coatings to decorate more pure land. Decorating beauty, we are always in action, making every choice worth its value.
Meihui Stone Feel Paint
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FUJIAN HUIXING COATINGS TECHNOLOGY DEVELOPMENT CO., LTD
TEL /400-995-8827
Address: Quanhui Petrochemical Park, Fujian Province
Website: www.fjhuixing.cn
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