Meihui Figures | The Ultimate Jinxiangchu
Release time:
2020-11-19
Source:
To outsiders, Jin Xiangchu is meticulous and thorough in his work because he has a "heart for perfection."
"Is there any water leakage over there? If there is, I will come over to fix it."
In July 2019, a typhoon struck the Taizhou Wenling area. As soon as the typhoon passed, Jin Xiangchu hurriedly drove away from home to visit the customers of the Meihui brand's exterior wall construction, which had been interrupted due to the typhoon. After understanding the damage situation, he voluntarily took on part of the natural disaster losses that should have been borne by the owner. Not only that, he also proactively called old customers whose construction had been completed to inquire about the damage to their exterior walls and provided free after-sales repair services to those affected.
According to Mr. Jin, good customer reputation will definitely allow the brand to take root deeper in the market.
Ultimate Quality Control
In earlier years, Jin Xiangchu mainly engaged in foreign trade business for shoes and clothing. Faced with frequent collection issues in foreign trade, he switched to the building materials industry in 2017. Relying on his familiarity with foreign trade, he initially represented high-end imported products, including artistic paint and diatom mud.
During a casual chat with a friend, he learned that exterior wall coatings are the future trend in exterior wall decoration. Therefore, after gathering information online and on-site, he realized that Meihui shares his "heart for perfection"—almost rigorous quality control—and decisively chose to cooperate with Meihui's stone-like paint.
"The product quality of Meihui's stone-like paint is good and stable. Just like the strictness in choosing products, I only select the best for the construction personnel, even if it means spending more money and using higher labor costs to achieve the ultimate effect."
For every house, Jin Xiangchu designs it himself. He integrates the owner's ideas and his previous work experience to design multiple plans, providing more choices for the owner to ensure their satisfaction. Moreover, in terms of component matching and site inspection, Jin Xiangchu is very meticulous, personally overseeing every detail.
"After the design is completed, the connection and welding must be good. I am on the construction site every day, telling the workers how to do this and that. Many craftsmen have not done this before. I know where it is wrong, so I go to correct, adjust, and optimize it."
Ultimate Innovation
"To work in this industry, one must constantly innovate."
Different regions require different promotion plans. Jin Xiangchu continuously updates his operational model and marketing strategies to achieve optimal results. Initially focused on development, he has shifted to maintenance as the customer base and promotion channels have changed.
"I don't like to procrastinate when doing things; I keep a fast pace."
Innovation is a powerful driver of development. Only by maintaining continuous innovation can products remain attractive, and through service, establish a local reputation brand to obtain a steady stream of customers.
Ultimate Service
"With years of industry accumulation, there will always be local orders, but I worry about not being able to keep up and not providing adequate service to customers."
To this end, Jin Xiangchu's team is equipped with dedicated customer service personnel, delivery drivers, and project managers to ensure that customer needs are responded to and resolved promptly.
Similar to Meihui's after-sales service, when customers have after-sales needs, the Meihui team reaches the service point to solve problems as quickly as possible. Jin Xiangchu's team has established a comprehensive customer positioning system, so as soon as a call comes in, they can immediately find out which village and house number the customer is at, when the house was built, and whether there has been any maintenance experience.
In addition, every year during the Mid-Autumn Festival, Jin Xiangchu spends tens of thousands to revisit customers, investigate the current condition of their houses, and address any issues within a week.
"The main focus is on doing business with old customers. If you maintain good relationships with customers, they will recommend you to people around them."
From the first year of widespread success to the next year's sales doubling, the fluctuating numbers reflect his "ultimate" attitude in appearance. Meanwhile, the pursuit of excellence in craftsmanship and the unwavering principle of service first enrich his "ultimate" attitude in substance.
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FUJIAN HUIXING COATINGS TECHNOLOGY DEVELOPMENT CO., LTD
TEL /400-995-8827
Address: Quanhui Petrochemical Park, Fujian Province
Website: www.fjhuixing.cn
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